3 Steps to a Successful Online Hispanic Market Strategy

In the Western economies, the Hispanic community is the fastest growing demographic both in population numbers as well as disposable income. Any business that is looking to build and expand a sustainable customer base in the current business landscape must take the Hispanic community into account.

Below are three steps that every business can take to engage the Hispanic community.

One - Content is king.

Make sure that your website is full of content that is relevant to the local Hispanic population. New consumers must see your brand as an expert within your industry before they will trust you enough to purchase your product.

Even if you do not have the time to create original content, there are many different ways of aggregating data from other websites via RSS. This will also allow your content to come pre-vetted from sites that have already proven their relevance within the Hispanic community.

Not only will keeping up with news help your brand be seen as an expert, but it will also make your site dynamic in nature. Dynamic sites are much more likely to be picked up by the major search engines and maintain their positions within the top search listings.

Two - Keep your websites up to date and dynamic.

Make sure that you publish all relevant material in a timely fashion. In order to be viewed as an expert, you must stay out ahead of the information curve. Ideally, your company will be adding new information to the timeline of your industry. However, if you must aggregate data from other sites, make sure that you are one of the first websites to post the news and information. If you have content in Spanish, you may want to consult with a Spanish SEO agency.

You can ensure exclusivity by cutting deals with news aggregators to distribute news first if your website is popular enough to give them an audience. However, even if your website is just starting out, if you have access to a good copywriter, you can create original content by repurposing articles in a specific voice.

Three - Promote your website through proper distribution.

Once you have solidified your website as a center for information, you can begin to distribute your information outward via social media and tastemakers within your industry. This is where personal relationships come in quite handy.

The more exclusive your information when it is distributed, the more attention it will receive when it is placed on a major social media site such as Facebook or LinkedIn. However, do not gloss over the smaller, more precise social networking sites that are focused directly on your industry. Often, these are the websites that allow you to most directly access the tastemakers of your industry and solidify yourself as an expert in the field. These are also the websites where simply conversing with the clientele will work best rather than a hard sell.

Many companies are investing in a specialized social media employee that does nothing but create a conversation with potential clients and tastemakers online. This is a great way to build positive PR that can eventually send the reputation of your company viral in the Hispanic community.

LatinVision interview with Sebastian Aroca

This is a LatinVision interview with Sebastian Aroca, Spanish SEO specialist and founder of Hispanic Market Advisors. [published on April 9, 2013]

-----
Sebastian Aroca, Owner & Founder, Hispanic Market Advisors®

What do you need to be an entrepreneur?
To be an entrepreneur, one needs many virtues and qualities. Among some of the most important for me are (listing four pairs): initiative & commitment, creativity & integrity, determination & focus, and perseverance & assertiveness.

What did inspire you to start your business?
United States is the country of innovation and opportunities, if not here where else to put an idea into motion and start a business? Three things inspired me to start my own business: 1/ the ability to create what I want as a way of self-expression, 2/ the ability to grow at my own pace, 3/ the access to valuable resources for start-ups and small business owners (SBA, Score, Chambers of Commerce, organizations supporting Minority-Owned Businesses, etc)

How did you finance it?
I founded Hispanic Market Advisors ® in 2007. I started translating websites from English to Spanish in the computer labs of Florida International University, in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market.  Six years later, Hispanic Market Advisors ® provides translation and search engine marketing services (Hispanic search engine optimization + paid search engine advertising), to both the private and public sectors, and we remain committed to expanding the company gradually and organically, never sacrificing quality for the sake of profits....
----
Read entire interview

English to Spanish Translation: 3 Pitfalls to Avoid

Having a Spanish translation of a website (*) site offers a variety of benefits to business owners and entrepreneurs. For one, individuals who decide to go this route will be able to target an even larger pool of potential clients because there is an ever growing Spanish population in the United States, (for the purpose of this article, we will not count Latin America and Spain). Second, as products and services become available to a whole new niche market, this can result in an incremental source of revenues to those innovative businesses that learn how to connect and engage with this audience. Our experience in managing online Hispanic marketing campaigns for clients has taught us that when creating Spanish translations of a site, it is critical that three pitfalls be avoided in order to ensure that this effort is successful...

Read entire post:  3 Pitfalls to Avoid When Translating a Site to Spanish

Are You Getting Your Share of the U.S. Hispanic Market?

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who now represent one in every six Americans, and encompass the largest minority segment in the country. Their estimated purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to the same group. Hispanic owned businesses are projected to grow to 3.16 million this year reports Geoscape. And, it is clear that these impressive growth trends will continue unabated into the future.

The 10^th Annual Hispanic Fact Book published by Advertising Age in July offers more compelling reasons for advertisers to pay attention to this burgeoning marketplace... Read more: Are You Getting Your Share of the U.S. Hispanic Market?

En FranquiciasHoy.com están las mejores oportunidades de franquicias en México

¿Quién es FranquiciasHoy.com? FranquiciasHoy.com es el sitio en línea más importante de Franquicias y Oportunidades de negocio en México. En el portal, encontrarás información de las mejores y nuevas franquicias disponibles en México.

 

Para mayor información, visitar www.FranquiciasHoy.com

Using Content Marketing to Reach Hispanic-Americans

While creating exceptional quality content has always been important on the Internet, content marketing has now changed into a method that is used to facilitate brand building and establishing a strong online presence. Content marketing refers to the practice of creating content that is interesting enough to the reader that he will want to share it with others across a wide array of websites and social networks. Content that is created for the purposes of marketing a business must consist of not just text articles, audio files, videos and photos must also be included.

When marketing to the Hispanic Americans, it is important that the content that you use will be able to speak to these people and get them interested in what you have to offer. Some suggestions that your content can focus on are topics that concern the family living of those in this country or current events that people of Hispanic origin will find interesting. It is also crucial to include Spanish terms whenever possible and photography that will appeal to Spanish readers.

Regarding whether or not to create content that is in Spanish, well, that will all depend on who your audience is. Refer to this SEOForums.org article under the section The Importance of Language in the United States and Latin America. The way that I suggest you can find out what type of content to create is to get to know your targeted audience better and then visit their online hangout spots to speak and chat with them. In 2011, Geoscape and Savvy University conducted a study that proves that there are a number of Hispanic people on a spectrum of acculturation levels. Since this is the case, it is crucial that you know your audience well before attempting to market to them.

To provide a good illustration as to how this works, let's say you want to target Hispanic youths who are second and third generation United States Hispanics. To target people in this group, you will want to market using social networks, videos and blogging. It is also okay to use English with this crowd. If your audience consists of first generation Hispanics, then you will want to target them via the TV, radio and Internet using content in Spanish. Finally, if your audience will consist of people belonging to all acculturation levels, then you will want to create Internet content that is in both English and Spanish.

To learn about English to Spanish translations and Spanish SEO, please contact Hispanic Market Advisors via this online form.