Using Content Marketing to Reach Hispanic-Americans

While creating exceptional quality content has always been important on the Internet, content marketing has now changed into a method that is used to facilitate brand building and establishing a strong online presence. Content marketing refers to the practice of creating content that is interesting enough to the reader that he will want to share it with others across a wide array of websites and social networks. Content that is created for the purposes of marketing a business must consist of not just text articles, audio files, videos and photos must also be included.

When marketing to the Hispanic Americans, it is important that the content that you use will be able to speak to these people and get them interested in what you have to offer. Some suggestions that your content can focus on are topics that concern the family living of those in this country or current events that people of Hispanic origin will find interesting. It is also crucial to include Spanish terms whenever possible and photography that will appeal to Spanish readers.

Regarding whether or not to create content that is in Spanish, well, that will all depend on who your audience is. Refer to this SEOForums.org article under the section The Importance of Language in the United States and Latin America. The way that I suggest you can find out what type of content to create is to get to know your targeted audience better and then visit their online hangout spots to speak and chat with them. In 2011, Geoscape and Savvy University conducted a study that proves that there are a number of Hispanic people on a spectrum of acculturation levels. Since this is the case, it is crucial that you know your audience well before attempting to market to them.

To provide a good illustration as to how this works, let's say you want to target Hispanic youths who are second and third generation United States Hispanics. To target people in this group, you will want to market using social networks, videos and blogging. It is also okay to use English with this crowd. If your audience consists of first generation Hispanics, then you will want to target them via the TV, radio and Internet using content in Spanish. Finally, if your audience will consist of people belonging to all acculturation levels, then you will want to create Internet content that is in both English and Spanish.

To learn about English to Spanish translations and Spanish SEO, please contact Hispanic Market Advisors via this online form.