Wednesday, December 4, 2013

LatinVision interview with Sebastian Aroca

This is a LatinVision interview with Sebastian Aroca, Spanish SEO specialist and founder of Hispanic Market Advisors. [published on April 9, 2013]

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Sebastian Aroca, Owner & Founder, Hispanic Market Advisors®

What do you need to be an entrepreneur?
To be an entrepreneur, one needs many virtues and qualities. Among some of the most important for me are (listing four pairs): initiative & commitment, creativity & integrity, determination & focus, and perseverance & assertiveness.

What did inspire you to start your business?
United States is the country of innovation and opportunities, if not here where else to put an idea into motion and start a business? Three things inspired me to start my own business: 1/ the ability to create what I want as a way of self-expression, 2/ the ability to grow at my own pace, 3/ the access to valuable resources for start-ups and small business owners (SBA, Score, Chambers of Commerce, organizations supporting Minority-Owned Businesses, etc)

How did you finance it?
I founded Hispanic Market Advisors ® in 2007. I started translating websites from English to Spanish in the computer labs of Florida International University, in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market.  Six years later, Hispanic Market Advisors ® provides translation and search engine marketing services (Hispanic search engine optimization + paid search engine advertising), to both the private and public sectors, and we remain committed to expanding the company gradually and organically, never sacrificing quality for the sake of profits....
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Read entire interview

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