Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who now represent one in every six Americans, and encompass the largest minority segment in the country. Their estimated purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to the same group. Hispanic owned businesses are projected to grow to 3.16 million this year reports Geoscape. And, it is clear that these impressive growth trends will continue unabated into the future.
The 10th Annual Hispanic Fact Book published by Advertising Age in July offers more compelling reasons for advertisers to pay attention to this burgeoning marketplace... Read more: Are You Getting Your Share of the U.S. Hispanic Market?
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