Having a Spanish translation of a website (*) site offers a variety of
benefits to business owners and entrepreneurs. For one, individuals who
decide to go this route will be able to target an even larger pool of
potential clients because there is an ever growing Spanish population in
the United States, (for the purpose of this article, we will not count
Latin America and Spain). Second, as products and services become
available to a whole new niche market, this can result in an incremental
source of revenues to those innovative businesses that learn how to
connect and engage with this audience. Our experience in managing online
Hispanic marketing campaigns for clients has taught us that when
creating Spanish translations of a site, it is critical that three
pitfalls be avoided in order to ensure that this effort is successful...
Read entire post: 3 Pitfalls to Avoid When Translating a Site to Spanish
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