Why Learn Spanish?

In much of the world, business is built upon relationships. Speaking with prospects in their own language demonstrates a great deal of respect for that culture—it establishes a level of credibility for that executive, it builds trust, and it bridges the cultural gap. Spanish is not the exception.

Learning Spanish—and its regional dialects, accents, and vocabulary—gives one a deeper understanding of its culture. Learning Spanish, to be effective, should include television shows that reflect current Latin American cultural styles.

Also, one interesting aspect of sustaining the learning of Spanish is that it must be stimulating enough to motivate learning beyond their second or third year. Having a cultural mentor or coach in addition to the use of electronic training, videos, music, podcasts and other personalized learning methods, can be the best mix for absorbing the language.

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Aula Virtual de Español (AVE)