Connecting With the Fast Growing Hispanic Market by Adding Spanish Content to Your Website
If you're interested in targeting the Hispanic section of the legal market, you will need to utilize certain online tools and changes to your website. One of the most successful of these is adding Spanish-language information and content to your attorney or legal firm web site. This will put you ahead of any local competition who do not offer any Spanish-language information.
The potential income growth, which includes the geo-demographics within the Hispanic market, is a vital consideration for legal referral services. This target market can be divided into distinct Latino buying pattern groups or segments.
Over 15 million Hispanics in the United States were internet users in 2005. But one of the biggest complaints coming from the Hispanic market was a lack of advertising and content being distributed online in their primary language. comScore Media Metrix released a report that revealed at least 50% of the Hispanic online population prefer to read their content in Spanish.
According to the U.S. Census Bureau, 15% of the population in the U.S. reported being Hispanic in 2008. That translates into roughly 46.9 million people. Some groups estimate that 1 out of 5 Americans will be Hispanic by the year 2020. This makes them the largest and fastest growing minority group in the United States. Even as the recession effects the U.S. economy in 2009 and 2010, Latino and Hispanic populations across the country are continuing to increase their buying power, keeping many communities afloat. If you're not reaching these people, you're missing out on a huge opportunity.
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Choosing a partner that adds value and fits into your overall business strategy
You need a partner that helps you reach out to the Hispanic community. There's a handful of experts in the diversity that is part of the Hispanic market. You need to choose a strategic partner who best understands your needs, goals and objectives. To help you on your decision process, Hispanic Market Advisors offers you a free comprehensive analysis along with a full proposal for the Web site translation and search engine optimization services.
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About Hispanic Market Advisors:
Hispanic Market Advisors offers innovative and unique search engine marketing techniques for the Spanish-language sites, including:
* Spanish search engine optimization (Spanish SEO)
* Spanish language research for keywords
Hispanic Market Advisors has a full staff of writers and translators equally fluent in Spanish and English, and they will work to provide culturally relevant content for your legal needs. They will also keep your marketing messages and position intact throughout the translation process.
Learn more about English to Spanish translations services
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