English to Spanish Translation: 3 Pitfalls to Avoid

Having a Spanish translation of a website (*) site offers a variety of benefits to business owners and entrepreneurs. For one, individuals who decide to go this route will be able to target an even larger pool of potential clients because there is an ever growing Spanish population in the United States, (for the purpose of this article, we will not count Latin America and Spain). Second, as products and services become available to a whole new niche market, this can result in an incremental source of revenues to those innovative businesses that learn how to connect and engage with this audience. Our experience in managing online Hispanic marketing campaigns for clients has taught us that when creating Spanish translations of a site, it is critical that three pitfalls be avoided in order to ensure that this effort is successful...

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Are You Getting Your Share of the U.S. Hispanic Market?

Every 30 seconds, a Latino turns 18 years of age in the United States. This remarkable statistic highlights just how explosive the U.S. Hispanic market has become, and why advertisers simply can no longer afford to ignore it. According to the Association of Hispanic Advertising Agencies, there are 52 million Hispanics in the U.S., who now represent one in every six Americans, and encompass the largest minority segment in the country. Their estimated purchasing power is an impressive $1.2 trillion, a number that is estimated to increase to $1.5 trillion by 2015 according to the same group. Hispanic owned businesses are projected to grow to 3.16 million this year reports Geoscape. And, it is clear that these impressive growth trends will continue unabated into the future.

The 10^th Annual Hispanic Fact Book published by Advertising Age in July offers more compelling reasons for advertisers to pay attention to this burgeoning marketplace... Read more: Are You Getting Your Share of the U.S. Hispanic Market?