Optimizing Spanish websites for the Latino market

During a session at last year Hispanicize event in Miami, Sebastian Aroca (@HispanicMarkets), Owner of Hispanic Market Advisors®, along with other experts in Spanish SEO/SEM, PPC, and social media, outlined some strategies and tactics for optimizing Spanish websites for the Latino market that is Spanish-preferred. 

In this case study below, you’ll be able to see how some of those strategies and tactics were applied to the site www.fitzgeraldlawcompany.com/espanol/ for the Boston Immigration Attorney, and what lessons we can learn from the study.

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