US Hispanics have similar online shopping habits to their non-Hispanic American counterparts. Yet many online retail sites seem to ignore this segment of the population. More than 40 million Americans count Spanish as their native language, and many of them prefer to do their online shopping in Spanish. Making an online purchase from unknown e-Commerce sites can be a little nerve-wracking so it's understandable that most people feel more comfortable conducting business transactions in their native language. Online retail customers tend to pore over every word on the page before clicking "send order" and doing so in a language you don't fully understand can be enough to deter certain customers. This makes website translation into Spanish paramount to serious companies who wish to rise to the top of the market.
Nearly one third of the 40 million US Hispanics conduct searches in Spanish, so a company who fails to utilize website translation is missing quite a significant number of potential clients. That means millions of customers will never see these e-Commerce sites when they are searching for a place to spend their money. This amounts to a huge missed opportunity that may even make or break a company. As the population of US Hispanics continues to grow and many companies are shifting strategies to tap into this lucrative market, those companies who fail to get on board may find themselves going out of business.
Spanish website translation is not very expensive and will ultimately pay for itself over and over with increased revenues. In addition to reaching US Hispanics, it also opens the door to future expansion into Central and South America as well as Spain. Spanish speakers comprise 81.7 million internet users and this valuable market cannot be ignored. Even if entire website translation is not feasible, creating an entry page in Spanish that will show up in search engines can offer a significant advantage over online retail companies that make no effort to accommodate Spanish speakers. As many US Hispanics do speak English, they may stumble upon a site while searching in their preferred Spanish, but if they like what they see they will place an order in English anyway. This means that a Spanish entry page is a fast and inexpensive way to get your foot in the door with the Spanish speaking market while working out a long-term strategy.
These are three of the strategies you can employ when partnering with Hispanic Market Advisors:
Website Translation and Spanish SEO
The Spanish speaking population is simply too significant for serious e-Commerce sites to ignore. Online retail websites that are translated into Spanish are quickly becoming the norm. Even offering a Spanish entry page that shows up in search engines can give your company a big boost. This simple investment will reap great rewards in making your company known to the 81.7 million internet users worldwide who speak Spanish.
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