1) How many Spanish-speaking prospective customers could you reach with the new Spanish-language site?
2) What percentage of this pool of Spanish-speaking prospective customers is Spanish-reliant or Spanish-preferred?
3) How do Spanish-reliant and/or Spanish-preferred prospective customers fit into your short- and long-term goals and your overall business strategy?
Again, make sure that you address these three key questions. Only then will you be able to size your market for online Spanish-speaking customers, master the profiles of new Hispanic customers, and choose a strategic partner who best understands your needs, goals and objectives. To help you on your decision process, Hispanic Market Advisors offers you a free comprehensive analysis along with a full proposal for the Web site translation and search engine optimization services.
For more information, please complete this Hispanic Market Advisors contact form
Articles about the Hispanic Market
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