Sunday, May 16, 2010

Aula Virtual de Español por Instituto Cervantes


The Aula virtual de español, Instituto Cervantes -- knows as the Ave program for short -- was developed by the Institute of Cervantes to provide teachers and students around the world with instant access to cutting edge virtual Spanish language courses. These interactive courses move beyond simple grammar and vocabulary lessons and employ a spectrum of multimedia programs to immerse participants in the richness of the Spanish culture.

To teach Spanish language skills quickly and effortlessly, students are exposed to videos, documentaries and group exercises that allow them to hear native speakers and develop a natural sense for how to communicate effectively and easily Spanish, regardless of their native tongue. The entire program is accessible to any computer that has an internet connection, and with the proper equipment can be projected onto a screen for full class participation.

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Teachers and tutors can chose from a wide variety of resources offered by the Aula virtual de español, Instituto Cervantes programs to work into their individual lesson plans. In the classroom, students can hone their skills on Ave's puzzles, games and exercises that encourage group participation and help boost overall retention of the material. Interactive networking features allow classrooms all over the world connect to share ideas, participate in contests and explore new topics together.

Learn Spanish individually or in group with a tutor

The Ave software program is also ideal for students who are not attending a regular classes, but who are learning Spanish individually -- either for business or personal reasons -- or have semi-attendance classes. Since the courses are always available on the internet, students have the freedom to choose where they study and can pace their lessons to a timetable that suits their schedule. Instruction on all levels -- from beginner to advanced -- are always available to each user so they can progress at their own pace. Forums and chat rooms are encouraged, and independent students can exchange ideas and utilize popular social networking skills to enhance their lessons and connect with other students at their skill level and practice together from virtually anywhere in the world.

Ave contains over ten thousand of pages of articles, videos and practical lessons that explore the rich socio-cultural heritage of the Spanish speaking world through music, stories and classic folklore tales. The Aula virtual de español, Instituto Cervantes programs always assumes a tone of respect for different peoples and encourages a spirit of celebration in cultural diversity. The resources include material for all the countries in which Spanish is spoken and can help students with regional dialects and geographical variations of pronunciation.

As our technological innovations open new communications networks between nations, having a fluent command of the Spanish language -- the second most popular language in the world -- can be an invaluable asset. Students can achieve a superior level of competency by following the intuitive immersion techniques only offered to participants in the Ave software network. The Aula virtual de español, Instituto Cervantes program is easily to adapt to university settings, learning centers and private business institutions.

For more information, please contact Hispanic Market Advisors via this online form or by phone at 305-677-0651 so we can connect you with an Ave representative.

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* Hispanic Market Business solutions, English to Spanish translation services


Thursday, May 6, 2010

PR Initiatives to Reach Urban Latino Youth

The Hispanic population is growing faster than ever and expanding into many consumer markets. In fact, it is currently the fastest-growing culture in the United States. With this trend, urban Latino youth have extreme buying power and influence over numerous markets. For ultimate growth and expansion, it is vital for companies and business owners to initiate Hispanic pr strategies to reach this dynamic and leading group of consumers. However, the planning for such campaigns must be strategically done. Hispanic pr should be carefully designed to optimize communication with urban Latino youth to demonstrate an organizational mindset that is culturally educated and involved.

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The best way to effectively use Hispanic PR to target urban Latino youth is to use social media strategies and to reach out to urban Spanish television, radio, and magazines. In doing this, you will make the company brand cross-cultural and relevant to the wants, needs, and interests of the urban Latino market.

How to Use Hispanic PR & Social Media

Some tips on how to use Hispanic PR & Social media to target urban Latino youth are:

•Send press releases and media advisories written in Spanish to urban Hispanic media outlets, such as television, radio, and magazines.
Translate sales, marketing, and media materials from English to Spanish.
•Include pictures of urban Latino youths in advertising campaigns and promotional materials.
•Develop social media profiles in Spanish and update with regular posts on Facebook, Twitter, MySpace, etc.
•Volunteer, donate, and participate in urban Hispanic community organizations and events.

When implementing Hispanic pr and social media initiatives, it is imperative to have clear goals and objectives. It is also important to gain insight and understanding into urban Hispanic cultural motivations. In taking this time for necessary research, organizations will be able to create a more defined message that is relevant and appealing to its targeted audience. Determining the success of pr and social media efforts is extremely important to know what techniques work and what systems do not. To measure the ROI several methods should be used.

Best Ways to Measure ROI

Some of the best ways to measure ROI for Hispanic PR and social media campaigns targeting urban Latino youth are:

•Outline clear and concrete goals for pr and social media initiatives to determine if objectives were met.
•Develop surveys for urban Latino youth to evaluate consumer satisfaction, public perception, and brand awareness.
•Monitor outlets for number of placements in urban Hispanic media.
•Evaluate the quality of urban Hispanic media placements to determine whether coverage is positive or negative.

Many companies are realizing the importance of initiating Hispanic pr initiatives targeted towards urban Latino youth and leveraging social media. For example, AT&T launched Twitter, Facebook, MySpace, and YouTube channels in Spanish to connect with the Hispanic market. Ford Motor Company “tweets” in Spanish on its Twitter page and there are several other companies jumping on the bandwagon and awakening to the power of the urban Latino consumer.

Connect with Hispanic Market Advisors:
* Follow Hispanic Market Advisors on Twitter
* Get updates from Hispanic Market Advisors on Facebook
* Hispanic Market Business solutions, targeting the Hispanic community

Related blogs:
* Marketing to Generation Y in Latin America
* Sending Press Releases to Latin American Leading News Agencies



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