Barack's Message for Hispanic Heritage Month

[- September 15 to October 15 is National Hispanic Heritage Month -]

This year's theme recognizes the strength and hard work of Hispanic Americans, whose zeal for family and country has helped shape society.

Mobimarketers Target Hispanics

Mobimarketers use the mobile phone as a primary marketing tool for targeting a group of individuals. Mobimarketing has become increasingly popular among consumers. The Hispanic population within the United States is now a staggering 46 million. However, mobimarketing is not used nearly as much as in other ethnic communities. Mobimarketers should develop strategies to market to this community considering the number of individuals that wield purchasing power. The buying power of Hispanics in the United States is currently $1.2 trillion. Mobimarketers should attempt to find a way to yield a portion of Hispanic buying power.

Mobimarketers and Hispanics

Currently, mobimarketing can be a very powerful tool in order to reach Hispanic customers. Mobimessenger can send instant messages to a wide variety of Hispanic consumers. Business owners can easily create distribution groups and import customer contact lists. This enables business owners to keep customers informed of new products, services, discounts, or promotional information. MobiMessenger includes an option for sending messages in a foreign language also. Most MobiMessenger tools are Freeware and therefore, can be easily distributed.

Where to Target Hispanic Mobile Users

Mobimarketers seeking to reach customers may begin by soliciting responses through newspaper advertisements. Online newspapers are growing in popularity among Hispanic customers. Some of the more popular Hispanic online newspapers are www.espanol.yahoo.com, www.msn.com, and AOL Latino. Hispanic consumers also frequently peruse local newspapers indigenous to the home countries. Given that Hispanics spend an average of 9.5 hours online per week, this is a good source to receive mobile phone numbers for marketing purposes. Hispanics are literate online users of the internet. Hispanics also spend an average of $1200 in online purchases per year. Mobimarketers are likely to reach the Hispanic market under the age of 35 on the internet.

Industries and Companies targeting Hispanic Mobile Users

Hispanic mobile users view items such as sports, music, movies, shopping, online contests, and sweepstakes. Other communities market health care through mobimarketing. However, mobimarketers are more likely to reach Hispanic consumers as it relates to the aforementioned topics. Hispanic consumers may also respond to mobile marketing as it relates to issues concerning family.

Mobile Marketing and SMS

Mobile marketers most often use SMS and messaging as the primary mode of communication through mobimarketing. Mobile marketing also includes online newspaper subscriptions and other forms of online advertising. While mobile users are more reticent about purchasing an online newspaper, the idea is growing in popularity. Nearly, 36% of online users will consider purchasing a paper online.

If you like this blog post, please Bookmark and Share:

Mobile video, such as YouTube and other forms of video are also considered viable forms of mobimarketing among consumers. Marketers should consider marketing via video in order to capture the portion of the Hispanic market that primarily shops on the internet.

Summary

Many businesses overlook the Hispanic community because of language barriers or because of other reasons. Mobimarketers should consider the Hispanic market as a viable source for finding consumers for products and services.

So, what did you think of this post? Post a comment (good or bad) and if you liked it, please tweet or email about it!

Hispanic Marketing Is Target Marketing

Being cognizant of the unique characteristics of the Hispanic market will make the process of marketing to that demographic more efficient, economical and effective. There are seven keys to unlocking the inherent value in this rapidly-expanding market.

First: Overcome the language barrier

The first and most obvious key is to overcome the language barrier. However, it takes more than just one salesperson who speaks Spanish as a second language and a sign that reads "se habla Español." The obvious language barrier is also indicative of a cultural barrier. By hiring first- or second-generation Hispanic immigrants for both customer service and staff positions, you will make it easier for Hispanic households to do business with you. You will also be able to benefit from their cultural knowledge and experience to provide feedback in developing marketing materials, selecting media and planning special events.

Second: Recognize the strength of family values in the Hispanic market

The next set of keys is to recognize the strength of family values in the Hispanic market. Brand loyalty may span several generations, and Grandmother may be a powerful influence to enlist or overcome. However, unlike many other demographics, the Hispanic household is often patriarchal, with the husband making the final decision, especially on big-ticket items.

Third: Consider to start building brand awareness with the children

In many first-generation immigrant families, the parents speak little or no English and their English-speaking children may play a stronger role in the buying process. You may find that it is easiest to start building brand awareness with the children and younger family members.

Fourth: Direct mail marketing still highly effective in the Hispanic market

While direct mail marketing is less effective than it used to be in mainstream markets, statistics show that it is still highly effective in the Hispanic market. This is because these families view it as an educational opportunity to learn more about the products or services being offered.

If you like this blog post, please Bookmark and Share:

Fifth: Include Spanish radio in your Latino marketing efforts

Spanish radio is a cost-efficient and effective way to reach Hispanic households. Market studies indicate that it is even more effective than Spanish television, especially when the radio personalities endorse the product or service being offered.

Sixth: Use sports celebrities to raise brand awareness

Local Spanish sports heroes are also excellent spokespersons and very effective at raising brand awareness. Even amateur players, if well-known within the community, can be very influential.

Seventh: Offer creative options for those with no sufficient credit to qualify for financing

When selling big-ticket items, credit may be an issue. While most Hispanic immigrants prove to be excellent credit risks, they may not have established sufficient credit to qualify for financing with some lenders. By being aware of your lenders' loan criteria and of the fact that there is big difference between "insufficient or no credit" and "bad credit", and by helping to establish financing options that will take those factors into consideration without exploiting your Hispanic customers, you can avoid losing sales to credit denials.

By using these seven keys, your business can tap into Hispanic consumers and enjoy the growing loyalty of your customers and their friends and families for years to come.

So, what did you think of this post? Post a comment (good or bad) and if you liked it, please tweet or email about it!

Connect with Hispanic Market Advisors:
* Follow Hispanic Market Advisors on Twitter
* Get updates from Hispanic Market Advisors on Facebook
* English to Spanish translation services, Hispanic market business solutions