The Ethnicity and Ancestry Branch to Create “Hispanic in the United States” 2010 Census

Planning on releasing presentation in Spring 2011 using the 2010 Census

I, Sebastian Aroca, recently asked the Ethnicity and Ancestry Branch Chief Roberto Ramirez, if the branch was going to put together another “Hispanic in the United States” presentation for this upcoming U.S. Census Bureau and if the answer was yes, when do they suspect the PP to be created/released.

Chief Roberto Ramirez responded that his branch is certainly planning to update the PP using the 2010 Census. This is great news!

He also said that the PPT will be out sometime in spring of 2011 for it takes about 6 months to process all the data from the census. Wow, I didn’t know it takes that long!

For more information about the Ethnicity and Ancestry Branch, you can contact the branch Chief Roberto Ramirez (roberto.r.ramirez@census.gov) or call the branch at 301.763.2403.

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Understanding Your Hispanic Audience and Being Strategic

Latinos have become a large ethnic group in the United States. In fact, according to the last U.S. Census Bureau, there are now over 45 million Latinos in the U.S. with the numbers getting larger every year. The implications of this Latino population explosion are that American business owners must think of ways to sell their products to Latinos in the U.S. since the numbers of Latino consumers are growing each year. However, marketing products to Latinos is not as easy as it might seem. One reason that it is not easy is the language barrier. Many Latinos' first language is Spanish and not English. Thus, marketing ads that are in English which rely on understanding of English word usage and American humor may not be comprehensible to a Latino audience. There are other potential problems that are due to differences between Latino culture and mainstream American culture.

In order to sell products to Latinos or develop a successful social media strategy with a Hispanic audience, it is necessary to become more familiar with Latino culture and become more familiar with the wants and needs of Latinos in the U.S. There must be efforts made to read books and magazines that describe Latino culture and interests. In addition to that, there must be efforts to go to social networking sites and communicate with Latinos in order to find out what they are interested in and what they want. There must be efforts to understand the cultural motivations that are motivating your Hispanic audience in general and there must be efforts to understand the cultural motivations that specifically motivate your Hispanic audience towards social media.

For example, you must answer questions such as the following. What social networking sites are Latinos interested in predominantly? Are there any social networking sites that are totally in Spanish where large numbers of Latinos go in order to converse with each other? Are Latinos keeping in constant contact with their relatives who do not live in the U.S.? Are Latinos resentful because of having to speak English? Do they prefer to speak Spanish during times when they are not working at jobs which require English language? What social media strategies would make the most sense given what is known about Hispanic culture? You must ask these questions and many other questions in order to find out what is going on in the hearts and minds of your Hispanic audience.

Research, Plan and then, Strategize

Once you understand what is going on in the hearts and minds of your prospective Latino customers, then you will likely have a better chance at being successful when you join their conversations at social networking sites. In other words, starting conversations, engaging their interest and maintaining their interest takes careful research, planning and a sufficiently strategic approach. It is not something that can be done overnight. Establishing a successful social media strategy with a Hispanic audience requires a lot of learning and a lot of effort on the part of American businesses. But the efforts will be worth it for your business.

For more information about understanding the Hispanic population in the United States and how to connect with the right Hispanic audience, feel free to contact Hispanic Market Advisors.

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How to Translate your META Tags from English to Spanish

The world of search engine optimization has now forced itself into the life of the internet. Search engine optimization, or SEO, is now considered something nearly everyone owning a web page or online business must consider. The theory of SEO is to try to increase the amount of key words in the body of your website so when those using a search engine type in those words, your site will be among the ones being listed. The simple fact is SEO is a form of advertisement. By changing your website to fit future customers’ interest, it’s possible to lure them to your page and convince them to use what you have to offer. There are thousands of web sites out there exactly like yours, and it is imperative to use SEO to enhance your website.

Once your website business becomes useful, it may be time use Spanish SEO. In other words, translating your META tags to Spanish will help Spanish search engines list your site along with other Spanish web content. This is because, like every other search engine, when a word is typed in the search engine looks through every website containing the Spanish on-page content. This means that translating your META tags to Spanish properly will undoubtedly expand your diversity, bringing in more leads and more customers.

Landing page testing for better performance and conversion rates

Some people say you have to be willing to suffer through the short term pain of landing page testing in order to get the long term gain of a better performance and better conversion numbers. If you don’t understand the point in taking the risk or you don’t understand the point at all, you may want to consider taking the risk. Your landing page is essentially your home page, or the page that appears when a consumer clicks on your link. It takes practice to achieve perfection, and you may need to try different Spanish SEO strategies in order to achieve that higher conversion number you’ve been searching for. Taking the pain of landing pain testing allows you to find the right landing page to attract your consumers. If you don’t try new things, you may always be stuck with the same number with no new results. Without a change in results, you may never see better results.

Of course, translating your entire body text to Spanish will result in a better Spanish SEO. Nevertheless, for some websites, this may not even be necessary in an early stage. Maybe simply translating the META tags and having a few entry pages in Spanish can do the trick. Of course, until having the entire site translated to Spanish and fully optimized makes more economic sense.

For more information about writing and maintaining a Spanish blog, feel free to contact Hispanic Market Advisors.

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