Marketing to Generation Y In Latin America

We are living in an increasingly global economy. Small business owners can no longer look at marketing their products exclusively to a local community. Immediate profits can be reaped by taking advantage of mobile marketing and online promotion to the Hispanic online market. As emerging markets gain greater access to online communication technology, marketing professionals are investing more effort into reaching generation Y (20 to 28s) in Latin America.

Online marketing to generation Y in Latin America represents a huge untapped opportunity. With low-cost options at just a click of a button, consumers can be empowered to learn about your product, and, with the use of social networking technology, they can even assist you with grassroots promotion of their own. Consumers love to use their social networking accounts to endorse products and deals that they have found online. Often the mobile marketing strategy you employ can even include tools that make the free, grassroots spread of information easier. Marketing professionals are creating more and better ideas for empowering small business owners with fast, attractive ways to spread their product information online each day.

Consumers in generation Y in Latin America are interested in a wide array of products. Whether its buying the best new technology, finding great deals on bulk food items, or purchasing an insurance plan, tech savvy young people are purchasing all kinds of products online from small business owners. The price competition benefits them, while the increase in volume benefits you.

Mobile marketing is one of the most viable channels for quick and powerful spread of consumer choice information. Marketing professionals love how easy and instant the transactions are. It is very easy for a consumer to quickly make a purchase based on information they received through trusted social networking channels on their cell phones. They are also empowered to instantly tell their friends about this great bargain, who can also purchase it quickly in the same way. This is vastly different than the old system of using only complex media that requires traveling across town, or, in some cases, the world, to complete the point of sale.

Generation Y in Latin America has growing purchasing power. Emerging markets have greater access to technology as time passes. As these consumers age, they also gain access to more and more wealth. In this way, an early and active promotion to these consumers is a great long term plan. The earlier you gain access to a critical market, the more consumers will trust you as a quality name. As time passes, these particular markets and consumers will yield more and more business.

Marketing professionals are taking the Hispanic online market very seriously. Small business owners will benefit greatly from targeting generation Y in Latin America. Be sure to stay on the cutting edge of mobile marketing.

For more information, please complete this Hispanic Market Advisors contact form

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How to Market to US-Born Latinos Effectively

There are many ways to market to US-born Latinos. Since there is a wide variety of lifestyles and culture among Latinos, it can sometimes be hard to choose the right way to market to them. However, with a few key factors, marketing to US-born Latinos effectively does not have to be an incomprehensible task.

Many Latinos in the Hispanic market are bilingual. Spanish and English are interchangeable in many Latino homes. One easy way to utilize the Hispanic market is to promote marketing campaigns that have English and Spanish words attached. Alternatively marketing strategies can be composed of either English or Spanish, but to reach the Hispanic market most effectively it is wise to use both forms of language and writing.

Marketing to US-born Latinos is different than marketing to the Latinos born elsewhere in the world. Acculturation is a big occurrence for Latinos in the United States. Many of the cultural practices and traditions from other countries mix and meld into the traditions and practices of the United States. What this means is that Latinos are not strictly Latino or American, but a unique melding of both cultures. Marketing for this group of people must reflect melding of cultures. Some Latinos have completely aligned with American culture, while others prefer to celebrate their own cultural heritage. It is important to study each city where marketing is to be done to know what practices and beliefs the Latinos have in that city.

Latino Population Growth and Market Profiles for the Hispanic Market

The number of Latinos in the United States is a constantly growing number. Some analysts have projected that in just a few years the Latino population will have the majority of people in the United States. This means that marketing to Latinos is very important. Without Hispanic society backing a product or business, it will have a hard time remaining popular and successful.

There are several different market profiles for the Hispanic market. There are US-born Latinos who live in close relation to non-citizens. These people stick closer to the culture of Mexico rather than what happens in the United States. There is another group of Latinos who have lived in the United States for generations. These people are more concerned with cultural practices of the United States. Then there are the Latinos who fall somewhere in the middle. Each of these groups is important to any marketing plan.

Some large cities that have a large number of Hispanic people are: New York, Boston, Detroit, San Antonio, and Chicago. The number of Latinos in these areas equal up to one in five people. That is a very large segment for marketing potential. Industries that are growing among Hispanics are: hotels, automotive, clothing, car rental, credit cards, supermarkets, fitness, health and life insurance, hair care, and many others.

The future for Hispanics is very bright. As the population continues to grow, they will have more and more impact on marketing and products that are created. Soon Hispanics will have more marketing impact than any single other market group.

For more information, please complete this Hispanic Market Advisors contact form

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*Reaching More Customers by Tapping into the US Hispanic Audience
*Tapping into the Hispanic Online Market