During the
#mobilecultural 2.0 presentation last Thursday at IAB - NYC, we learned how
Social, Local and Mobile are converging in Multicultural Marketing.
Learn more here, watch live streaming online.
Did you know that 86% of retail growth within the next 5 years will be driven by multicultural consumers?
Another important note is that Ad spending on Hispanics grew 11% from 2011 to 2012, compared to 3% growth for other segments. Check the slide below that was a screenshot taken during the presentation at the Interactive Advertising Bureau, NYC.
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The Growth of Multiculturals in US |