Hispanic Market Advisors Blog

Quien Es Consolidated Credit Counseling Services?

2011-10-12T16:15:00.006-04:00

QUIEN ES CONSOLIDATED CREDIT?Consolidated Credit Counseling Services, Inc. es una organización que ofrece servicios de programas de manejo de deudas desde los principios de los 90s. Consolidated Credit es lider en la industria de la consejería de crédito y ayuda en las finanzas personales en los Estados Unidos a través de programas de manejo de deudas.Servicios de Manejo de DeudasConsolidated

Becoming operationally ready to market to and support Hispanic web campaigns

2011-04-23T00:32:00.005-04:00

Spanish web support through free hosting and direct translation services is not as simple as it may sound. The free services can lead to inaccurate translations especially when marketing to professional within the Hispanic community. The creation of a Spanish website should only be attempted after the hosting company is operationally ready to offer professional support to a Spanish Audience. This

Latinos Role in National Politics

2011-01-13T21:54:00.008-05:00

With the reapportionment changes recently released by the 2010 U.S. Census, Latinos likely will play a larger role in national politics in the coming decade. Two states that gained seats, Florida and Nevada, have been key swing battlegrounds in recent presidential elections (having voted for the Republican nominee in 2004 and the Democrat in 2008). In both states, Latinos are a growing share of

More Representatives, Better Business?

2010-12-27T19:59:00.004-05:00

The news from the 2010 US Census is clear and impactful. The population is changing. According to this MSNBC report, for the first time in history California did not gain any seats in the House of Representatives and will maintain 53 seats, followed by Texas with 36 seats and New York and Florida with 27 seats each.According to US Census Bureau data, six of the 16 states with a minimum of a

2010 Census: Winners And Losers

2010-12-22T09:41:00.003-05:00

Interactive Graphic by the Associated Press - Click on the map This graphic requires version 9 or higher of the Adobe Flash Player.Get the latest Flash Player. An interactive showing the first release of 2010 census data, including state population figures, population changes by state since last census and changes in

2010 Census Data Population Change

2010-12-14T22:32:00.006-05:00

See the just released interactive map widget that enables users to view the history of apportionment and our country’s changing population through the past century. The widget will be updated when the 2010 state counts are released on December 21, 2010.IFRAMES not supported Data provided by U.S. Census Bureau.Population Density: Includes Puerto Rico and the District of Columbia in population

Reaching Latin American Audiences with Hispanic SEM

2010-11-19T19:30:00.003-05:00

Technology is bringing people together across borders in the Latin American market. More than ever, people in Latin American countries are gaining access to computers and the internet, which means Latin America is slowly coming online. The world wide web used to be a predominantly English speaking environment, but many changes have occurred in the last several years, and now it is common to find

Hispanic Chamber of Commerce chapters on facebook

2010-10-01T02:11:00.007-04:00

Some facebook pages from regional and local chapters, Hispanic Chamber of Commerce:Name:California Hispanic Chambers of Commerce, Type:Non-ProfitLikes:11,562 people like this.Name:Regional Hispanic Chamber of Commerce, Type:Non-ProfitLikes:2,393 people like this.Name:Hispanic Chamber of Commerce Metro Orlando, Type:Local BusinessLikes:2,013 people like this.Name:United States Hispanic Chamber of

Hispanic Organizations on Facebook

2010-09-25T20:50:00.006-04:00

Some of the facebook pages/groups from Hispanic Organizations:Name:Being Latino,Type:Local Business, Likes:40,000 people like this.Name:Latinos for Obama,Type:Politician, Likes:26,377 people like this.Name:Univision,Type:Local Business, Likes:21,466 people like this.Name:National Association of Hispanic Journalists,Type:Non-Profit, Likes:4,089 people like this.Name:Congressional Hispanic Caucus,

Barack's Message for Hispanic Heritage Month

2010-09-12T22:37:00.002-04:00

[- September 15 to October 15 is National Hispanic Heritage Month -]This year's theme recognizes the strength and hard work of Hispanic Americans, whose zeal for family and country has helped shape society.

Mobimarketers Target Hispanics

2010-08-21T15:42:00.008-04:00

Mobimarketers use the mobile phone as a primary marketing tool for targeting a group of individuals. Mobimarketing has become increasingly popular among consumers. The Hispanic population within the United States is now a staggering 46 million. However, mobimarketing is not used nearly as much as in other ethnic communities. Mobimarketers should develop strategies to market to this community

Hispanic Marketing Is Target Marketing

2010-07-29T12:43:00.009-04:00

Being cognizant of the unique characteristics of the Hispanic market will make the process of marketing to that demographic more efficient, economical and effective. There are seven keys to unlocking the inherent value in this rapidly-expanding market.First: Overcome the language barrierThe first and most obvious key is to overcome the language barrier. However, it takes more than just one

Sampling Hispanics

2010-07-17T23:17:00.004-04:00

ATT: MARKETING PROFESSIONALS AND BUSINESS OWNERS Hispanics now surpass African-Americans as the second-largest race/ethnic group. Because their families are larger and food is an important part of their life, Hispanics purchase and consume more food products. When developing a marketing strategy, this large target market has many cultural marketing categories to consider.Culture and the Hispanic

Hispanic Marketing for Law Firms

2010-07-09T20:57:00.010-04:00

Connecting With the Fast Growing Hispanic Market by Adding Spanish Content to Your WebsiteIf you're interested in targeting the Hispanic section of the legal market, you will need to utilize certain online tools and changes to your website. One of the most successful of these is adding Spanish-language information and content to your attorney or legal firm web site. This will put you ahead of any

Why Learn Spanish?

2010-07-04T07:14:00.004-04:00

In much of the world, business is built upon relationships. Speaking with prospects in their own language demonstrates a great deal of respect for that culture—it establishes a level of credibility for that executive, it builds trust, and it bridges the cultural gap. Spanish is not the exception.Learning Spanish—and its regional dialects, accents, and vocabulary—gives one a deeper understanding

Hispanic, Latino or Spanish origin?

2010-06-10T22:50:00.009-04:00

For anyone who has ever filled out an application for a job, education, loan, or papers that require personal information, you realize that it’s normal to be asked questions about race and ethnicity. These questions are usually broken into categories where a specific box is checked. Have you ever wondered why these questions are asked, why they are important, and what they mean? The 2010 census

Top Franchise Opportunities for Hispanics

2010-06-06T01:44:00.005-04:00

Top Franchise Opportunities for Hispanics from BuscaTuFranquicia.com The Hispanic middle class community in America has been growing and prospering for the last fifteen years thanks to a commitment to success. Because of these obvious successes, many in the franchising community are now opening up and supporting Hispanic franchises. A recent survey completed by the National Minority Franchising

Aula Virtual de Español por Instituto Cervantes

2010-05-16T13:09:00.006-04:00

The Aula virtual de español, Instituto Cervantes -- knows as the Ave program for short -- was developed by the Institute of Cervantes to provide teachers and students around the world with instant access to cutting edge virtual Spanish language courses. These interactive courses move beyond simple grammar and vocabulary lessons and employ a spectrum of multimedia programs to immerse participants

PR Initiatives to Reach Urban Latino Youth

2010-05-06T17:38:00.013-04:00

The Hispanic population is growing faster than ever and expanding into many consumer markets. In fact, it is currently the fastest-growing culture in the United States. With this trend, urban Latino youth have extreme buying power and influence over numerous markets. For ultimate growth and expansion, it is vital for companies and business owners to initiate Hispanic pr strategies to reach this

New Ways for Marketing Agencies to Leverage Their Impact

2010-04-29T18:46:00.004-04:00

The web is an exponential environment. Every day, there are tens of thousands of new web sites, diverse new technologies, new media and more competitors. The demand for ideas and for people with new capabilities for delivering them are constantly expanding. Ad agencies are in a bind because while the available media and technologies for their creative efforts continue multiplying and morphing,

Latin America and Caribbean Ultra-High-Net-Worth Market

2010-04-17T18:50:00.006-04:00

If you are a small business owner there're some wonderful opportunities to enter into the same Latin American wealth management industry as many ultra-high-net-worth individual's have already done. Latin American countries have been surpassing their financial expectations for many years, but the recent struggles of the U.S. market has shined more light towards southern counterparts, and they are

Content Relevant to the Hispanic Market

2010-04-09T19:44:00.006-04:00

In the realm of online content development for small businesses, content continues to be king. Concerning the Hispanic market, the presence of websites in both English and Spanish increases the marketability of a small business website, expanding into the mass of potential customers.Dual language content increases 'findability' online, assuring both English and Spanish speakers will find, view,

Generating Leads in the Hispanic Market

2010-03-26T20:54:00.012-04:00

According to U.S. Census Bureau estimates, the Hispanic population in 2009 made up almost 7% of the total U.S. population. The total population of the United States was 301 million people, of which 45 million were Hispanic. This community is a major force in the U.S. economy, and is continuing to grow each day. Any company would be wise to try and capture the attention of Hispanics, but how can

Lost in Translation

2010-03-10T22:02:00.005-05:00

Walmart Employee: "Hello 'dis Walmarts, how can I help you?"Suzanne: " I would like to order a cake for a going away party this week."Walmart Employee: "What you want on the cake?"Suzanne: "Best Wishes Suzanne" and underneath that "We will miss you".(Source: email from a friend)I could not stop laughing when I read that dialog and saw the picture! :)Have you heard about the phrase "Lost in

Niche marketing during tough economic times

2010-03-06T01:27:00.011-05:00

Marginalizing Hispanics as a “minority” is something of a misnomer: presently, US Hispanics comprise 15% of the population; by 2050, that number will double, making Hispanics the largest ethnic group in the country.More significantly for you as a marketer, the combined buying power of the 46 million Hispanic consumers in the United States is close to a whopping one trillion dollars. The number of

Hispanic Social Networking Activities Continue to Thrive

2010-02-27T20:57:00.007-05:00

Since the dawn of the digital age, people have been drawn to the immediate virtual interconnection of the internet, its functions and its products. Millions of people use the internet not only as a source of news, opinion, and entertainment, but specifically as a route to maintain friendships, relationships, and communities, which otherwise would be impossible due to long distances or other

The Ethnicity and Ancestry Branch to Create “Hispanic in the United States” 2010 Census

2010-02-13T19:40:00.004-05:00

Planning on releasing presentation in Spring 2011 using the 2010 CensusI, Sebastian Aroca, recently asked the Ethnicity and Ancestry Branch Chief Roberto Ramirez, if the branch was going to put together another “Hispanic in the United States” presentation for this upcoming U.S. Census Bureau and if the answer was yes, when do they suspect the PP to be created/released.Chief Roberto Ramirez

Understanding Your Hispanic Audience and Being Strategic

2010-02-07T20:17:00.005-05:00

Latinos have become a large ethnic group in the United States. In fact, according to the last U.S. Census Bureau, there are now over 45 million Latinos in the U.S. with the numbers getting larger every year. The implications of this Latino population explosion are that American business owners must think of ways to sell their products to Latinos in the U.S. since the numbers of Latino consumers

How to Translate your META Tags from English to Spanish

2010-01-10T21:23:00.006-05:00

The world of search engine optimization has now forced itself into the life of the internet. Search engine optimization, or SEO, is now considered something nearly everyone owning a web page or online business must consider. The theory of SEO is to try to increase the amount of key words in the body of your website so when those using a search engine type in those words, your site will be among

Writing a Spanish Blog as part of the Content Generation Campaign

2009-12-15T14:43:00.007-05:00

Get a Better Spanish Language Search Engine Ranking by Starting a Spanish BlogIf your business is not targeting US Hispanics and Latin American markets you could be missing out on millions of potential customers. If you want to reach these potential customers, you need to use content generation to provide them with Spanish language information about your product or service. Once you have

Reach Spanish-speaking Markets with Website Translations

2009-11-28T14:31:00.006-05:00

For business owners, doctors, and other professionals, the importance of an interactive internet presence has become an indispensable way to attract and keep customers. As changes in market trends inevitable occur, businesses are able to easily adjust their marketing plans to successfully expand into growing market segments with websites often leading the marketing effort. One valuable emerging

Online Language Preferences for US Hispanic Community

2009-10-19T14:50:00.004-04:00

The online business community has grown expediently, over the past few years, bringing more and more consumers from all over the world online including the US Hispanic community. Recent studies from market research firms indicate the US Hispanic speaking community is one of the largest search groups online. This market is not only searching the web using the English language, but also using

Spanish Website Translation: A Simple Investment with Limitless Rewards

2009-08-29T10:57:00.003-04:00

In the increasingly competitive e-Commerce industry, everyone is trying to find a way to stand out. e-Commerce sites enjoy brisk business thanks to the convenience of shopping online from home and the better prices that these companies can offer. However, many e-Commerce sites are missing out on a huge portion of potential customers that they could easily accommodate with one simple and quick

US Hispanics, History and Growth of the Internet

2009-07-25T17:51:00.006-04:00

There has been an incredibly fast evolution of the Internet from 1995 until the present time. As you can see in the graph below, Internet Users in the World has grown from 16 millions in Dec 2005 to 1,596 millions in Mar, 2009.However, there’s an important distinction which is the language fabric composition of the Web content. What do we mean by this? Well, in the early ages of the Internet,

Marketing to Generation Y In Latin America

2009-06-27T15:58:00.000-04:00

We are living in an increasingly global economy. Small business owners can no longer look at marketing their products exclusively to a local community. Immediate profits can be reaped by taking advantage of mobile marketing and online promotion to the Hispanic online market. As emerging markets gain greater access to online communication technology, marketing professionals are investing more

How to Market to US-Born Latinos Effectively

2009-06-11T21:06:00.000-04:00

There are many ways to market to US-born Latinos. Since there is a wide variety of lifestyles and culture among Latinos, it can sometimes be hard to choose the right way to market to them. However, with a few key factors, marketing to US-born Latinos effectively does not have to be an incomprehensible task.Many Latinos in the Hispanic market are bilingual. Spanish and English are interchangeable

Marketers Reach Out to Hispanics - A Multidimensional Segment

2009-05-14T09:04:00.000-04:00

It seems that U.S. marketers have finally discovered the Hispanic market. Not that it hasn’t been here for some time; it has. And not that it isn’t of substantial size; it is. So what has suddenly woken Madison Avenue to the potential in this market? A number of things.First, consider the size of the Hispanic market—35.3 million people. Second, consider the growth rate—58 percent in the past

Drive Bilingual Websites with User Research

2009-05-06T22:35:00.000-04:00

Small and medium-sized companies that have operations in Spanish speaking countries rely heavily on bilingual websites to drive local business. In order for these websites to be effective, they must be localized in order to appeal to the core demographics of each local community. Many companies make the mistake of simply translating their English website copy into Spanish and find that their

Tapping into Hispanic Internet Users

2009-05-01T21:51:00.001-04:00

Check out this SlideShare Presentation: Tapping into Hispanic Internet UsersView more presentations from HispanicMarketAdvisors.

US Hispanic and Latin American Market or Markets?

2009-04-26T09:52:00.000-04:00

It is probably fair to say that many marketers have long since been unsure how to treat the US Hispanic market. It is a large market worth approximately one trillion dollars a year (Nielsen Media Research) is worth reaching, but the fact that there has yet to be a consensus on how to address that market is and therein lies the problem: Is it a completely separate market with its with own unique

Is a Spanish-language Web site imperative for tapping into the online Hispanic Market?

2009-04-09T13:35:00.000-04:00

Most large businesses such as major retailers and banks don't need to translate their English Web sites into foreign languages to tap into their local markets because they have sufficient resources to create all sorts of localized Web content from scratch. However, if you're a home office or a small- or medium-sized business looking to tap into the emerging online Hispanic Market, translating

Hispanic market in the United States: Myths and Facts

2009-03-30T23:40:00.000-04:00

The Hispanic market in the United States is one of the fastest growing markets in North America. The Hispanic and Latino population is growing at an unprecedented pace and bringing untapped business opportunities along with it. Many U.S. companies are already targeting the Spanish-speaking consumer with great success. Some businesses are utilizing bilingual flyers and brochures to get the word

Retro-Acculturation’s Impact on Hispanic Marketing

2009-03-07T01:36:00.000-05:00

In an important blog post about retro-acculturation it is said that “Truly Spanish dominant consumers will think in Spanish as opposed to English.” This is especially true in marketing and will not change as long as Spanish language use in the United States is able to continue growing. Marketers should take note of this phenomenon among Hispanics in the US, as this will be a very important target