Sunday, February 23, 2014

Multiculturals growing in importance to brands

During the #mobilecultural 2.0 presentation last Thursday at IAB - NYC, we learned how Social, Local and Mobile are converging in Multicultural Marketing. Learn more here, watch live streaming online.

Did you know that 86% of retail growth within the next 5 years will be driven by multicultural consumers?

Another important note is that Ad spending on Hispanics grew 11% from 2011 to 2012, compared to 3% growth for other segments. Check the slide below that was a screenshot taken during the presentation at the Interactive Advertising Bureau, NYC.

multicultural marketing: the importance to brands
The Growth of Multiculturals in US















How far have we come from 2011 when Nielsen published the study "Women of Tomorrow US Multicultural"?