Dispelling Misconceptions About Spanish Language Advertising

American marketers looking to reach out to a wider audience of potential customers and clients often look to the Hispanic market as a source of additional revenue and sales. While there is no question that this group represents a large potential source of revenue, it's essential for marketers to understand how to effectively reach such individuals through the use of Hispanic advertising. Many marketers mistakenly believe that advertisements used for the general public can simply be translated into the Spanish language, in turn allowing the advertisement to work as intended. Instead, marketers must take several different cultural considerations into account if they hope to make an actual impact within the Hispanic market.

The largest factors influencing purchasing decisions among Hispanics

One of the largest problems that plagues marketers who begin to make waves within the Hispanic market is that many of these professionals mistakenly believe that the largest difference between the general public and those who come from Hispanic backgrounds is the Spanish language used to communicate. One Hispanic Americans learn to speak English, those marketers tend to believe that the individual will be receptive to the same marketing campaigns and strategies used to reach the general American public. While the language itself no doubt plays a part of the identity of the individuals who make up the Hispanic market, it is not in fact the largest factor influencing purchasing decisions within this group.

Instead, Hispanics feel a sense of loyalty to their unique heritage and culture. Hailing from a wide variety of different backgrounds and geographical regions, the Hispanic market is composed of a varied group of diverse individuals who may possess certain perspectives or viewpoints that make the marketing campaigns used for the general public ineffective for these people. Beyond simply allowing some ads to be translated into the Spanish language and hoping that general advertisements in English will appeal to those individuals who speak it as a second language, marketers must instead work to develop campaigns and strategies that will work well within the Latino community.

Partnering with culturally aware marketers and ethnic-based agencies to reach the Hispanic market effectively

One way that many corporate marketing departments have managed to find success reaching the Hispanic market is by working in coordination with individuals who have in-depth knowledge regarding the unique cultural thread that makes up the fabric of this diverse group. These individuals may be able to take the existing messages and campaigns of a particular organization and find equivalents that would be able to reach the Hispanic market. In some instances, certain campaigns may be entirely off base, meaning new strategies will need to be developed for the Spanish language speakers.

Ignoring the cultural differences by not tailoring Hispanic advertising to the market is not only ineffective for corporations and small businesses alike, but it could potentially be interpreted as ignorant or offensive by the individuals who view such advertisements. Not only would this negatively impact a company's bottom line, but it could have far reaching impacts for the brand's image and reputation over the course of the long haul. It's important for marketers to be aware of these risks and work to craft marketing campaigns that are culturally relevant to avoid such problems from presenting themselves.

Understanding the multifaceted identity of the Hispanic market

No matter why a company chooses to begin marketing its products or services through Hispanic advertising, it's essential for such organizations to comprehend the multifaceted identity of the Hispanic market. By working with individuals who have experience with this segment of the population, campaigns have a better chance of increasing revenue and establishing brand recognition within the community. Not only must these campaigns take the Spanish language into consideration, but furthermore the concepts and ideas that are relevant to the community.

Dissimilarity Metros Hispanic in the US

If you are planning to start a Hispanic search engine marketing (SEM) campaign whether is PPC in Spanish or PPC in English using culturally relevant cues, you may want to refer to this table first. It will give you good insights about the Metro areas where the Hispanic population is large enough for you to add in the geographical reach of your ads. Dissimilarity Metros Hispanic

Mobile Marketing to Latinos in the US

Mobile marketing can be a very powerful tool in order to reach Hispanic customers. SMS marketing can send instant messages to a wide variety of Hispanic consumers. Small and medium business owners can easily create distribution groups, import customer contact lists, and build a SMS ready list that will enable them to keep customers informed of new products, services, discounts, or promotional information via text messages. Mobile Marketing for the Hispanic Market
More info: http://www.hispanicmarketadvisors.com/mobile-marketing-to-latinos

Quien es Espanol Seguros?

El sitio web de Espanol Seguros tiene como meta principal conectar a Latinos viviendo en Estados Unidos con agentes de seguros bilingues.

Para aquellos consumidores de origen hispano, a la hora de tener que asegurar su auto o casa, existen muchos elementos que no solo pueden encarecer o abaratar el costo de su seguro, sino que deben contener las coberturas que se necesita al mejor precio posible.

Por eso, aún cuando se le de un uso que puede encarecer el seguro de auto, por ejemplo, por otro lado uno puede beneficiarse con descuentos que quizás no conozca, y para los cuales califique.

La mejor idea es consultar a un agente de seguro certificado

Espanol Seguros puede ponerte en contacto con un profesional certificado de seguros de tu área y en tu idioma, a fin que puedas consultarle todo lo que necesites saber, y quien podrá conseguirte una cotización de seguros que sea la que mejor se ajuste a tus necesidades con el mejor precio posible. Si lo prefieres, puedes llamar gratuitamente al (877) 697-3487, te solicitarán los datos básicos y podrán comparar tu actual póliza con otras en forma gratuita.

Website: http://espanolseguros.com/
Seguros de auto: http://espanolseguros.com/seguro-de-auto/
Seguros de casa: http://espanolseguros.com/seguro-de-hogar/
Seguros de vida: http://espanolseguros.com/seguro-de-vida/

Hispanic-related hashtags

Ethnic/language/cultural:
#Hispanic
#Latinos
#bilingual
#multicultural

Organizational:
#latinamoms
#Latinabloggers
#ahaa
#FNL
#Belatino
#Latism
#hispz



Voting/politics:
#DNC
#gopprimary
#LatinosForObama
#latinovote
#IMMIGRATION

Department/areas:
#advertising
#marketing

Industry:
#Education
#Entertainment
#food
#foodnetwork

Demographics:
*state level*
#AZ
#FL
#TX
#NY
#CA
#IL
#NJ

*us hispanic metropolitan areas*
#LA
#MIA

*country level*
#mexico
#Guatemala
#colombia
#argentina

You don't see yours? Feel free to add it under comments... Thank you!