Did you know that 86% of retail growth within the next 5 years will be driven by multicultural consumers?
Another important note is that Ad spending on Hispanics grew 11% from 2011 to 2012, compared to 3% growth for other segments. Check the slide below that was a screenshot taken during the presentation at the Interactive Advertising Bureau, NYC.
|The Growth of Multiculturals in US|
How far have we come from 2011 when Nielsen published the study "Women of Tomorrow US Multicultural"?