Hispanic-related hashtags

Ethnic/language/cultural:
#Hispanic
#Latinos
#bilingual
#multicultural

Organizational:
#latinamoms
#Latinabloggers
#ahaa
#FNL
#Belatino
#Latism
#hispz



Voting/politics:
#DNC
#gopprimary
#LatinosForObama
#latinovote
#IMMIGRATION

Department/areas:
#advertising
#marketing

Industry:
#Education
#Entertainment
#food
#foodnetwork

Demographics:
*state level*
#AZ
#FL
#TX
#NY
#CA
#IL
#NJ

*us hispanic metropolitan areas*
#LA
#MIA

*country level*
#mexico
#Guatemala
#colombia
#argentina

You don't see yours? Feel free to add it under comments... Thank you!

Quien Es Consolidated Credit Counseling Services?

QUIEN ES CONSOLIDATED CREDIT?

Consolidated Credit Counseling Services, Inc. es una organización que ofrece servicios de programas de manejo de deudas desde los principios de los 90s. Consolidated Credit es lider en la industria de la consejería de crédito y ayuda en las finanzas personales en los Estados Unidos a través de programas de manejo de deudas.



Servicios de Manejo de Deudas

Consolidated Credit Counseling Services, Inc. ofrece varios programas de manejo de deudas.

Deuda de Tarjetas de Crédito

Consolidated Credit Counseling Services, Inc. ha ayudado a más de 5 millones de personas con sus problemas de tarjetas de crédito, a tarves de sus programas de consejería de crédito.

Para mayor información, favor visite la página web http://espanol.consolidatedcredit.org

Becoming operationally ready to market to and support Hispanic web campaigns

Spanish web support through free hosting and direct translation services is not as simple as it may sound. The free services can lead to inaccurate translations especially when marketing to professional within the Hispanic community. The creation of a Spanish website should only be attempted after the hosting company is operationally ready to offer professional support to a Spanish Audience. This would include websites that are fully operational to Spanish speaking consumers and professionals who may find product/service descriptions difficult to understand. Making transactions easier for the Hispanic audience that are Spanish-language preferred or reliant by listing product descriptions and service links in Spanish will help consumers complete transactions for both products and services. A friendly and accurate Hispanic website will also sell itself within the Hispanic Community adding success to both short and long-term web marketing initiatives.

Multichannel Spanish Language Service Websites

The obstacles that exist in starting a Spanish website will appear quickly. The goal of accurately and efficiently reaching the majority of the Spanish speaking audience can be achieved by using a multichannel Spanish language services. The multichannel Spanish language service will allow the website to trend or rank which in turn allows consumers to easily access the website. Marketing initiatives or campaigns that target the online Hispanic market will require the use of a third-party translation service. The third-party transactions service will create properly worded content that is search-engine and directory friendly. The goal of a multichannel marketing strategy is to reach more consumer groups which should provide a broader customer base. Including Spanish language marketing materials and other target resources will help store-front business to build a larger Hispanic customer base, the broader the spectrum the better.

Operationally Integrated Websites Interface for Hispanic Consumer

The goal of becoming a on-line sales website begins by bridging the language barrier between English websites and Hispanic consumers. This will include being able to offer Spanish speaking customers support in their language. Being able to communicate effectively and efficiently with Spanish speaking customers will improve customer relationships and customer satisfaction. Happy customers means repeat business and increased referrals.

Helping Hispanic Consumers Assess Customer Service Options

Being able to provide customer service for Spanish speaking customers is important. Support through a telephone system may be difficult but not impossible. All consumers need a method to make comments, ask questions or to issue complaints. Being able to monitor these analytic data trends can help businesses improve customer relationships.

Building realistic resources before beginning an online marketing campaign is a critical first step in marketing to the Hispanic consumer. Understanding the needs of the Hispanic customer(s) and being able to provide customer positive customer service options to the consumer is also a critical step in having a successful marketing campaign.

Determine the available resources, the method by which these resources will be applied and measure the results of how consumers utilize these resources as a means to identify opportunities to improve customer relationships. Being prepared to meet the needs of customers is one of the best ways to ensure that consumers remain loyal.

So, what did you think of this post? Post a comment (good or bad) and if you liked it, please tweet or email about it!

Latinos Role in National Politics

With the reapportionment changes recently released by the 2010 U.S. Census, Latinos likely will play a larger role in national politics in the coming decade. Two states that gained seats, Florida and Nevada, have been key swing battlegrounds in recent presidential elections (having voted for the Republican nominee in 2004 and the Democrat in 2008). In both states, Latinos are a growing share of eligible voters.

The number of the Latinos eligible to vote continues to grow. Since 2000, nearly 6 million more Latinos have become eligible to vote. The bulk of this growth was attributable to the 5 million U.S. born Latino youths nationwide who turned 18 during this past decade. That translates into an additional half-million U.S. born Latinos coming of age each year-a pattern that is certain to persist, and grow, in the coming decades.

Source: The 2010 Congressional Reapportionment and Latinos

More Representatives, Better Business?

The news from the 2010 US Census is clear and impactful. The population is changing. According to this MSNBC report, for the first time in history California did not gain any seats in the House of Representatives and will maintain 53 seats, followed by Texas with 36 seats and New York and Florida with 27 seats each.

According to US Census Bureau data, six of the 16 states with a minimum of a half-million Hispanic residents have experienced positive population growth requiring additional seats in the House of Representatives. Eight cities with the top 20 Hispanic populations are within those six states, including Houston, Miami, Phoenix and Dallas. HispanicBusiness.com reports, “the average population size for congressional district is 710,767 people, up from 646,952 people in 2000.” Understanding the shift of the population southward and westward combined with the growth and revealing of the Hispanic population will positively affect a company’s identification of the Hispanic target market and their efforts to engage them.

Here are several guiding principles gleamed from the 2010 US Census reports and marketing industry best practices:

• The Hispanic population’s buying power is expected to surpass $1.2 trillion by 2011, according to the University of Georgia’s Selig Center for Economic Growth. Ignoring this source of revenue is simply unwise. Moreover, this market tends to spend more of its total income so an expended marketing dollar can generate a higher ROI. Efforts should run parallel to those put forth for the general population. However, a knowledgeable marketer needs to recognize whether the market is Hispanic. Juan Job, VP of Hispanic Markets at New York Life says, “we define a market as Hispanic if 50% or more of its customers are Hispanic. We have associates exclusively devoted to the Hispanic market in the following units: New York (two), Fresno, CA, El Paso, TX, Mc Allen, TX, Edison, NJ, Miami, FL and San Antonio, TX.”
• Create media units with a message around core Hispanic values that toggle between English and Spanish. Core values such as family, religion, sports and gender roles all play an important part of the Hispanic psyche. Impacting that consciousness requires an understanding of how those values line up and differ across subcultures. U.S. Hispanics report interacting with content in English and Spanish. Integrated campaigns will respect the deep sense of Spanish price Hispanics have but honor their shifts in education, socioeconomic status and the population’s large youth sector.
• Get to know the distinction and stability of the market. Regional populations differ. Persons of Mexican origin dominate the market; Cuban populations are largest on the East coast and concentrated in Florida, New York and New Jersey. Unlike the rest of the Latino population, Cubans in the US tend to be older. Puerto Rican populations are largest in New York, Massachusetts and Connecticut. Just as the Cuban market is affected by its unique welcome status under US immigration law, marketing to the Puerto Rican population is affected by their status as citizens and the ease of travel between the island and mainland. Creating an ad that appeals to all Hispanics would prove difficult; Mexicans, Cubans and Puerto Ricans speak different dialects and have considerably different tastes. Differences in idiomatic expressions, food habits and political leanings that follow local and regional populations should be incorporated into the successful, culturally relevant campaign.

Over 20 Spanish-speaking nationalities are represented in the U.S., each with its own cultural characteristics, traditions and values. The unique characteristics of this growing and young population withstand and respond to different marketing techniques. The successful campaign will not be a simply adaptation of one aimed at the white European market and will take into account the subtleties, regional differences and core values of the sub-cultures.

Sources:
http://www.msnbc.msn.com/id/40733820/ns/politics/
http://www.hispanicbusiness.com/politics/2010/12/21/us_population_308745538.htm
http://2010.census.gov/2010census/data/

Hispanic Market Advisors on facebook: Get updates on 2010 Census results

2010 Census: Winners And Losers

Interactive Graphic by the Associated Press - Click on the map

This graphic requires version 9 or higher of the Adobe Flash Player.Get the latest Flash Player.

An interactive showing the first release of 2010 census data, including state population figures, population changes by state since last census and changes in congressional seats over past decade and past century.

Credit: Associated Press

Source page: http://www.npr.org/2010/12/21/132209316/2010-census-winners-and-losers

2010 Census Data Population Change

See the just released interactive map widget that enables users to view the history of apportionment and our country’s changing population through the past century. The widget will be updated when the 2010 state counts are released on December 21, 2010.



Data provided by U.S. Census Bureau.

Population Density: Includes Puerto Rico and the District of Columbia in population density rankings, 1 to 52.

Apportionment: Apportionment is the process of dividing the 435 seats in the House of Representatives among the 50 states. Puerto Rico and the District of Columbia are not included.

Alaska and Hawaii gained statehood in 1959. Arizona and New Mexico gained statehood in 1912. Data before those periods are not reflected on the map.

Congress did not reapportion in 1920. Therefore, the apportionment data shown for this decade replicates the data for 1910. There is no data reflected for the apportionment population in the 1920 "people per representative" chart.