Saturday, September 13, 2014

Celebrating the Hispanic culture

Spanish SEO provider Hispanic Market Advisors offers five (5) ideas to consider on how to celebrate diversity and honor the Latino culture:
  1. Acknowledge your Hispanic employees for their contributions 
  2. Integrate diversity into your business
  3. Join Hispanic Organizations and Minority Business Programs 
  4. Establish strategic partnerships with Multicultural Agencies
  5. Communicate to your stakeholders why and how your business embraces diversity
Read the entire article: Hispanic Market Advisors and Hispanic Heritage Month

Celebrate Hispanic Heritage Month!

Sunday, February 23, 2014

Multiculturals growing in importance to brands

During the #mobilecultural 2.0 presentation last Thursday at IAB - NYC, we learned how Social, Local and Mobile are converging in Multicultural Marketing. Learn more here, watch live streaming online.

Did you know that 86% of retail growth within the next 5 years will be driven by multicultural consumers?

Another important note is that Ad spending on Hispanics grew 11% from 2011 to 2012, compared to 3% growth for other segments. Check the slide below that was a screenshot taken during the presentation at the Interactive Advertising Bureau, NYC.

multicultural marketing: the importance to brands
The Growth of Multiculturals in US

How far have we come from 2011 when Nielsen published the study "Women of Tomorrow US Multicultural"?