Tuesday, August 12, 2014

Hispanic Market Advisors helps Beauty by Design expand its practice reach

Through English to Spanish Website Translation, Spanish SEO, and bilingual PPC efforts, Hispanic Market Advisors helps Beauty by Design expand its practice reach…

Sunday, February 23, 2014

Multiculturals growing in importance to brands

During the #mobilecultural 2.0 presentation last Thursday at IAB - NYC, we learned how Social, Local and Mobile are converging in Multicultural Marketing. Learn more here, watch live streaming online.

Did you know that 86% of retail growth within the next 5 years will be driven by multicultural consumers?

Another important note is that Ad spending on Hispanics grew 11% from 2011 to 2012, compared to 3% growth for other segments. Check the slide below that was a screenshot taken during the presentation at the Interactive Advertising Bureau, NYC.

multicultural marketing: the importance to brands
The Growth of Multiculturals in US

How far have we come from 2011 when Nielsen published the study "Women of Tomorrow US Multicultural"?

Thursday, January 30, 2014

Optimizing Spanish websites for the Latino market

During a session at last year Hispanicize event in Miami, Sebastian Aroca (@HispanicMarkets), Owner of Hispanic Market Advisors®, along with other experts in Spanish SEO/SEM, PPC, and social media, outlined some strategies and tactics for optimizing Spanish websites for the Latino market that is Spanish-preferred

In this case study below, you’ll be able to see how some of those strategies and tactics were applied to the site www.fitzgeraldlawcompany.com/espanol/ for the Boston Immigration Attorney, and what lessons we can learn from the study.

[Check Hispanicize 2014 Dates]